i am just very uncomfortable with the way i am perceived like there’s a disconnect between my actual identity and the identity ppl assume i have and it makes me uncomfortable and stressed out
how we act alone when we don’t feel like we have witnesses.. that is the genuine self.. me walking around my room punching the air talking to myself in a bad southern accent, that’s ME baby. you’re never going to know me like i know me. haha.
okay i just had a bad epiphany but corporate interest’s influence on the internet is going to become so much stronger now that generations that are internet naturalized have grown up and starting working as “social media consultants”. advertising is going to become so much more subtle, manipulate your behavior to a greater extent, and completely pervade every aspect of our lives the more we rely on the internet for everything from entertainment to social validation.
what im saying is its scary that corporate twitter accounts are getting good at twitter. to have the same avenue a human would to express themself. its like, an extreme anthromorphism of a brand, and that brand representing a corporate interest, and successfully passing itself off as a sentient entity on twitter, thats really weird to me.
like this is so fucked up. it doesnt immediately read as an advertisement, conceptually it executes the levels of irony and deconstruction that usually make for successful memes in this genre or whatever. its almost subverting itself, but ultimately it still succeeds as an advertisement. it makes me sick. for every misfire of corporations trying to relate (pepsi protest commercial), theres another company getting better at it
okay but like my thing about this is… who is actually eating at these places because shit like this? yeah it’s funny but i never go to wendy’s because a meme, if i go to wendy’s it’s because i want a gross burger and a frosty, same with taco bell and mcdonald’s and wherever the fuck.
i really think that you’re blowing this out of proportion and having very little faith in people’s ability to decide what they want for themselves. it’s just not that deep.
It’s not about the effectiveness of the ads in question, but their complete omnipresence in every aspect and moment of life, and how bizarre and sophisticated the mechanations of advertising have become. If people don’t call attention to these things, they become normal.
The effectiveness of marketing isnt one-to-one, like, “ad says burger is good, I think burger is good, I eat burger.” That was 50 years ago. Y'all, since then these multi-million dollar corporations have been hiring psychologists and sociologists and anthropologists to study how best to get under consumer skin and theyve figured out it’s not about making you WANT a burger,
It’s about creating a Brand Identity - an anthropomorphized personality that your brain fits into an established schema (system of thought) so it’s easier to just drop into the background of your everyday life. It’s not about making you want a burger, it’s about making it so, when you DO want a burger, the first place you think of is Wendy’s, because their ads have made you think about them five time already that day. And most importantly, it’s about making sure you dont realize how often they make you think about them, so you don’t resent how pervasive they’ve become. They do that by tricking your brain into thinking of them as just another human-like personality. Your Funny Meme Friend Wendy’s. Wine Aunt World Market. Woke Jock Nike. Even your Endearingly Unhip Uncle Geico.
(hey also if you want dozens of terrifying examples of what I mean, just type ‘brand identity schema’ into Google like I just did and take a gander at all those scholarly articles discussing how best to acquire consumers, like we’re a fucking commodity)
one time i said i didn’t like the wendys twitter and got called classist for hating retail employees
this shit works. it makes people like Brands. gets under their skin and in to their minds. when i said i didnt like the wendys twitter i personally offended people that viewed wendys as a friend, that viewed the wendys social media manager as a friendly individual that they respected.
the wendys social media manager is not your friend. they don’t even really exist. there’s no one person that writes the tweets for wendys. there’s a team of 20 something year olds that casually observe the latest meme trends and crank out mspaint memes because they know they’ll get retweeted if the memes are relevant.
they trick you in to thinking that Wendys is a hip friendly young person, and they manipulate you in to thinking that disliking marketing is somehow a “problematic” “un-woke” thing to do.
and it works.
install ublock origin. on mobile, block every promoted tweet you see. don’t let them convince you that this shit is normal.
I thought about this a lot. And today I saw an insta story from a girl that is not even my friend and she was showing off this boutique and choosing a jacket I guess, tagging the shop along the way and then there was a screenshot of her inbox and a message that read “come on, show us what kind of sneakers you have in your closet, I really love your style” and she like goes out of her way to show us just that and a few pro photos of her wearing them. Not only that corporations build personas, they buy away bits and pieces of other people. Including all the youtubers advertising things. Which is cool if they themselves believe in that product - the way I would advertise a specific chocolate cake because I fucking love it and it IS a bit too sweet and probably too fat and you WILL burn your tongue if you’re not careful, but it is woooorrrth iiit. I’m not paid to say it but I enjoy it so much I don’t mind sending people (and money) this restaurant’s way. That being said, if a youtuber tells me about an app they use, I am more inclined to believe that they use it too and that it is therefore good.
Actually, I think that if you don’t like using the product you’re advertising, maybe you shouldn’t be advertising it in the first place.
do you guys realize we can change our lives any time we want like you can just go ahead and delete your blog, stop eating meat, shave your head, start running, tell that person you hate why you hate them so much, confess your love to someone and kiss them unexpectedly like why don’t we do that
My random little blog, yay! ^_^ALSO, my fandom related blog HERE: http://kiwehfandom.tumblr.com/
